ABSTRACT
seeing high-tech medical devices from other nations and witnessing surgery to learn has become nearly unattainable. The pandemic of coronavirus disease 2019 (COVID-19) has created cross-border medical education challenging. Nevertheless, to cater to the increase in non-face-to-face education, instructional techniques entailing the 'metaverse' are being initiated in the medical field, since medical staff from all over the globe who frequented the UAE to acquire skills in medical technology and medical students who require to exercise have already had minimal prospects to collaborate closely with patients attributable to COVID-19. Employing video-conferencing technology like Zoom to provide effective medical education is similarly difficult. The research's goal is to learn the perception of students in the UAE towards the metaverse system (MV) used for medical training. The conceptual model includes The Technology Acceptance Model (TAM) elements and adoption aspects of perceived value. The research's conceptual model, which connects both personal-based traits and technological features, is what makes it novel. Additionally, the novel hybrid analysis approach will be applied in the present research to conduct machine learning (ML) driven structural equation modeling (SEM) evaluation. © 2022 IEEE.
ABSTRACT
In this paper, we offer some initial examination on how Covid-19 pandemic impacted the consumer behaviour towards retail sector in India. We argue that Covid-19 pandemic offers a great opportunity for businesses. We also discuss some potential directions of how consumer sustainable decision making will be shifted to due to the pandemic. In this paper the data is collected from various Indian consumers from different cities who made purchases from organised retail store. In our discussion of consumer behaviour we outline how COVID-19 has impacted retail sector and also the behaviour of the consumers towards sustainable transitions. It has been seen that consumers interest have been shifted towards retailing, online payments, sustainable food habits, and sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers prefer during this pandemic.
ABSTRACT
In this article, we present a first study on how Covid-19 pandemic can influence fundamental essences and marketing developments. We argue that Covid-19 pandemic offers businesses an excellent opportunity to shift to real and honest marketing that can actually tackle urgent environmental and social challenges globally. We also explore some future paths for how the pandemic can affect consumer ethical decision-making. In our marketing discussion, we explain how we think that marketing is being carried out and how we expect this pandemic can change, and not just the marketing climate, but also how companies implement their marketing strategies. We further discuss about the digital marketing during the pandemic how it can help the consumers. The data was collected from 500 consumers in Amman, Jordan so as to assess their perspective towards digital marketing. It was found out that consumers during the pandemic were attracted towards offers, anti-crisis deals, personalized digital communication and empathy by the companies. © 2020, World Scientific and Engineering Academy and Society. All rights reserved.